The best product marketing teams need to drive three things:
- Help the product team build what sells.
- Help the sales team sell what we build.
- Help customers get the outcome we promised.
Product Marketing Fail
How to stop the hoarding of knowledge
Nostalgia is a powerful weapon.
It can stir emotions that change minds, sway opinions, even win elections…
Use it for good. Not evil.
Active listening
The “break-up email” in this SDR sequence is sure to at least get some replies. But I’m not sure it works as they intended.
It would be much better as the first message to get the back and forth going.
Relationships FIRST, business second.
Product-led vs. Sales-led isn’t a mutually exclusive choice. See this example from Toggl, who understands that different buyers have different needs. They signal that if you want to engage sales, you need to be considering the teams version (with 10+ seats). This page is very well executed.
Problem Marketing > Product Marketing
People don’t wake up in the morning excited to buy tools. They wake up in the morning excited to solve problems.
Sales-Led or Product-Led? Why not both?
Looking to start a @shopify eCommerce store after being out of the game for several years.
My thought is that it should serve a specific audience with curated products for multi-faceted lives, not a just be category of products.
Pros, where do you look for inventory? Do you drop ship or keep stock?
Do as I say, not as I do.
The best reps KNOW THEIR CUSTOMERS. Those reps? Restaurant servers who bring the kid’s meals out ASAP and drop the check with the meal. How can we learn from these geniuses?
Product marketing is about giving your customers a clear story and the words to use to describe your product. How are we feeling about this clarity?
70mm
Prediction: the frontier of the web is “Identity”.
Twitter used to be a de facto standard for ones online identity.
They blew it.
The next big battle and opportunity for value creation will be how and where I am able to prove that I am who I am.
The implications are enormous.
Some good ideas here for replicating the impromptu real-time mentoring missing from distributed workforces.
A Company’s Single Store of Knowledge
On buying software:
I’ve been on so many calls with robot SDR’s who probably mean well but their incentives don’t allow them to have human conversations.
It’s Beep. BANT. Boop. MEDDPICC.
Sales leaders need to do better for their teams.