Do as I say, not as I do. 🚴 🪖 👨‍👩‍👧‍👦

Every day I ride my bike along the Trinity River in Fort Worth, TX.

Every day I see inevitably see a family out riding together where the child has a helmet on, but the parent(s) are riding without helmets.

What kind of message does this send for the children?

  1. Helmets are something that you can outgrow.
  2. Helmets aren’t cool.
  3. Helmets are good for you, but I (the parent) am too special for them.

How does this example show up in the workplace? Have you worked with people or managers that have the exact same mentality?

True leaders are out there setting the example by picking up random trash, showing up on time, being considerate of others, exhibiting the behaviors they want to see in their team.

They are wearing the helmets so their team knows what is important. They are showing true #leadership.

This is especially true in #productmarketing. There needs to be a shared vision, mission, values to keep everyone aligned, agile, and focused on building and selling the right product.

P.S. Helmets are cool.