Photos
What would you choose?
Cold Calling Finally Dead For Real
Why do we think this is and what are the implications for go-to-market teams?
The reality is that if you aren’t in a person’s contacts, your call is likely not getting answered.
We’ve talked for a long time about cold calling being less effective and this is a great example of how other industries are looking to adapt.
How should we as marketers and sales pros adapt? Build relationships. Get in their contacts list. Be a wanted call, instead of an unwanted call.
Find the channel they want to speak with you on, but don’t just spam through every channel. In the end, an unwanted message on any platform is likely getting ignored.
If the question is “Does my internal presentation have enough GIFs?”…
The answer is probably not.
Next time you feel the need to say “can you hop on a quick call?”…
Try @SlackHQ’s audio message feature. Sometimes the thing that would take you 10 minutes to try to figure out how to type can be a 30 second audio clip.
Agree or Disagree?
Remote work is great but it’s always good to have some FaceTime for a productivity boost.
Love this insert Morning Brew added to the newsletter. Just because people don’t click, doesn’t mean they don’t read.
Getting a head start on thxgiving dinner
Found this gem on my desk today. Must be getting close to Turkey Day.
Why product marketers HAVE to talk about their “competitors”.
Marketing doesn’t have to be complicated.
Connecting marketing to revenue is the white whale for most companies.
If this is really in play, it would be a super smart move, and a well deserved payday for the folks at Mailchimp.
One last gift from Ed Asner. 🙏
You can’t even read a single article on the Dallas Morning News without paying.
Maybe marketing strategy this is working for them, but I suspect that they could learn from the Product Led Growth folks on Twitter.
I love this huge sign on the inside of my garage door.
I challenge anyone to look at this every day for a year and say that they won’t be looking for the “Red Ribbon Logo” next time they shop for a garage door.
It forces you to either rule it out or go with it.
How do Apple and Twitter introduce features to current customers?
These two in-app prompts are for two very different apps, but they both share one thing in common. They follow the product marketing rule of three. When introducing a feature to customers, you want keep it simple.
“Work from Home” is a bad term.
We all work online. Show me your “home workstation”.
I have decided to pursue 501 days next.
Dad hacks vol 1.
