All Eyez on Weston
how to lose your audience with bad push notifications.
I just sent in this feedback to the DFW NBC app team
NBC Dallas Fort-Worth (Mobile App) Feedback
The push notification camel has scoliosis at this point.
- local murders/rapes/violence every day? (If it bleeds, it leads?)
- “dog on a roof, how did he get there”? Did I need to know that? (How fast can I unsubscribe from ‘Offbeat’? Oh wait. It’s an all or nothing fire hose.)
- the location based weather updates when I’m not in the Area. Vacationed at the Great Lakes in MICHIGAN recently and was getting local weather for there. That is not what I signed up for when downloading the NBCDFW app. It made it clear to me that the forecast wasn’t coming from a local source, just some API somewhere. Why would I want that when i have Carrot Weather and Dark Sky for that?
The NBC5 app doesn’t have to do everything. It certainly shouldn’t beat LinkedIn/Twitter/Facebook in the number of push notifications I get. But if that were the goal, they should at least be tailored. The algorithms of the social networks are terrible, thy lead to divisive angry culture; but they usually send push notifications that are relevant.
I came for “The Tornado” Rick Mitchell hijinks/weather (and actual local news) and it’s like someone got hold of the push notification button that doesn’t even have the app installed.
This is your notice. You have till the end of the week to shape up or I’m shaking the apps and hitting the X.
I go to Carrot Weather for the jokes. Plus, Bonus Weather!
CARROT Weather’s forecast for Fort Worth 😮
➚ Ryan Deiss on Dan Kennedy’s Impact
A really nice tribute to a marketing legend. I’ve read a lot of both Ryan and Dan’s work and it’s influenced many of the things I’ve done. But I need to go back to both for refreshers often.
“If you have been around DigitalMarketer for any length of time, you’ve heard me parrot Dan, you just probably didn’t realize it.
It is the phrase that inspired the first 5-step sales funnel, the “Million Dollar Napkin,” the “Customer Value Optimization Methodology,” and most recently, “The Customer Value Journey.”
“He or she who is willing to spend the most to acquire a customer wins.”
More times than not, I give Dan credit for teaching me that, but all too often, I don’t.
I’m sorry, Dan. I’m sorry I don’t give you the full credit you deserved. I’m sorry that I sometimes forget who taught me this craft.
So thank you, Dan.“
Read more: Thank you, Dan Kennedy ➚
Does any person think to themselves they want to become a lead from your campaign?
Probably not.
But I still see people and brands posting links to their landing pages at domains like “LEADS.brand.com” and “CAMPAIGNS.brand.com”.
This is a failure to recognize the #customerexperience and it is hurting your conversion rates. But, it can be fixed.
I’ve seen great sub domains used. Clever ones even that incorporate the brand voice in some way.
But to give you something generic to use that works every time. Try “HELLO.brand.com”.
If that’s too edgy for you. Try “LINK.brand.com”.
Just don’t make the visitor feel like they are going to become a #marketing “campaign lead”.
Has anyone else noticed album art “video?” on Spotify? Well, I have and it reminds me of the Winamp visualizations from back on the day. But clearly customized by the artist for the album. Here’s Bob Iger’s latest album. Just kidding, here’s Bon Iver’s latest album.
