I have decided to pursue 501 days next.
The best way to cold email is to get genuinely and thoughtfully engaged in a community and never email cold.
This email from my daughter’s kindergarten teacher proves that emails to an audience don’t need to be overthought.
The subject line is succinct, but still entices the click, and you can get the gist from the preview text. Clear, compelling, succinct, enticing, entertaining.
The truth(s) about webinars.
I’ve run more than 500 🎬 webinars.
Here are some surprising, counterintuitive, and hard-earned truths I’ve learned along the way… 👇
One. They don’t have to be an hour.
Can you pack all the insights into 15 minutes? Do it. People will stick around to ask questions In the Q&A
Two. These people who arrive on time are your best leads.
People like to hear their own name. Welcome everyone by name while you are waiting for everyone to join. No one wants to hear you say, “We’ll get started as soon as some more people join.” and then go off mic. Engage the audience that is there now with questions they can answer in chat.
Three. Your audience CAN read too.
Don’t read bullets from slides. Use the slide notes to reference and keep the slide tidy with an engaging visual. If you can’t deliver it without the bullets on the slides; you aren’t practiced enough.
Four. People actually want to be sold to.
Some folks attending the webinar are actually already on their path to purchase. Help them act faster with a special webinar exclusive offer. They might be here just for that alone.
This is a fantastically well-put together post on 7 steps to hit your 2020 revenue goal via @ethanteng
B2C is all about selling the thing.
B2B is all about selling free starter versions of the thing or meetings to talk about the thing.
66 smart people (and also me) share thoughts in this article on the @databoxHQ Blog
Cleanup Your Bad CRM Data Like the Pros Do a.handy.link/3ieSq1v
People in B2B often act like B2C or local business marketing is something entirely different and that the same exact things wont work. But they’re all wrong. Marketing a local business well is just marketing with better segmentation than most people use.
