You’ll want to read this article about the marketing lessons from the game theory discoveries of John Nash (A Beautiful Mind).

Here are a couple of choice samples.

If you’re not analyzing your competitors’ choices, you’re probably going to lose. If this sounds obvious, consider how much time and effort marketers spend these days on the trending topic of customer experience (CX).


But how often does the question come up: “how are my competition’s strategic choices affecting my customers’ perceptions?”

Source: Marketing Lessons from Dr. Nash – Andrew Frank