Ogilvy’s advice to the copywriter below is extremely important for anyone who communicates. Especially marketers, copywriters, and salespeople.
“Do not, however, address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing each of them a letter on behalf of your client. One human being to another, second person singular.” - David Ogilvy
Think about how that can apply to written, audio, and video content. Create for an audience of one.
Thanks to Dave Gerhardt from Drift for surfacing this quote on his recent post: