Does the academic adage apply to business?

If I asked you if you consider yourself a decent business communicator, what would you say?

There’s communicating internally and externally. Most folks are capable of communicating with their peers within their company in a constructive way.

You are likely one of those people. But, how would you rate yourself on communicating with the public?

Many people cite a fear of public speaking.

Is this you?

Would you rather be in the casket, than doing the eulogy?

You’d better be prepared to be edged out by competitors (internal and external) that are getting more comfortable with publishing content in a public forum.

According to Wikipedia:

"Publish or perish" is a phrase coined to describe the pressure in academia to rapidly and continually publish academic work to sustain or further one's career.

I think it's time to recognize that this applies now to the business world as well.

I’m not the only one who feels this way…

In an amazingly succinct article from David Meerman Scott, you can learn a whole lot about marketing communications in the connected age.

He asks:

What are you?

If you’re creating great content, it means you’re great!

If you’re creating crappy content, it means you’re crappy.

And if you’re not creating anything, buyers won’t even find you.

Read more from David Meerman Scott on LinkedIn: You Are What You Publish

[caption id=“attachment_92” align=“aligncenter” width=“300”]Publish or Perish - The End Images in this post via Dan Scivoletti[/caption]