I think we often build sales and marketing materials more for ourselves, our competitors, or our egos than we do our customers.

Sometimes we are more concerned with our stuff looking more “whizbang” than our competitors, that we forget to address the needs of our customers.

Sometimes we forget that our customers don’t know our lingo. Sometimes we just forget what is most important to our customers.

The following post found on Reddit reminds us to consider the customer, no matter what business you are in.


What mistake might you be making in your industry? What kind of information that your customer is laser-focused on are you hiding?

Could this be breaking trust before they ever reach out? Not even the best VP of Sales can warm a cold prospect who ruled you out before calling.