Santa knows what you want. He's always known what you want.
People don’t want to write letters anymore. They also don’t want to wait in line. They want Santa to let them know when he’s ready for them, and he’s happy to deliver on this desire. Just as he is happy to deliver on what children want all over the world every December 25th. (How does he do it all in one night? 🤔)
Now why do you refuse to listen to what your customers want? They do not want to have to jump through hoops, wait in line, write letters, or really be inconvenienced to buy from you.
So do what Santa does, ease their pain.
Make the customer experience as painless as possible. Make it seamless. Reduce the barriers. It’ll be the best gift you give your business in 2018.