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Chris Handy

I'm Chris. Here to learn and share about Consumer Behavior, Customer-Led Marketing, and Product-Led Growth for SAAS & B2B.

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Jun 16, 2018 ∞

Good stuff in Is your customer the unifying thread? How to do martech right - MarTech Today

if you are going to “Do martech” right, you need to evolve beyond the tech and the funnel and put your customer journey at the core.

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