You can’t fake it.
Gino Matias, who works part time at a Home Depot Inc. store in New Jersey, likes episodes of the company’s “Give Me An H” podcast that profile executives who started out retrieving shopping carts from parking lots. He has discussed episodes he enjoyed in the break room with other employees who also like the podcast. That personal touch is important in convincing people to spend their own time listening to stories about their employer, he said. “Keep it real,” he said. “People smell the BS.”