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Chris Handy

I'm Chris. Here to learn and share about Consumer Behavior, Customer-Led Marketing, and Product-Led Growth for SAAS & B2B.

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Apr 13, 2019 ∞

How do startups actually get their content marketing to work? | TechCrunch 🔗

Even the best growth marketers fail to get content marketing to work. Many are unwittingly using tactics from 4 years ago that no longer work today.

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