Intelligent Tracking Prevention 2.2 | WebKit ➚

This will change how #martech and #adtech for the better. Important read here…

As of ITP 2.2, persistent cookies set through document.cookie are capped to one day of storage when both of the following conditions are met:

  1. A domain classified with cross-site tracking capabilities was responsible for navigating the user to the current webpage.
  2. The final URL of the navigation mentioned above has a query string and/or a fragment identifier. The rest of this blog post explores this in detail.