Mark Schaefer on your corporate progress ➚ Being normal is not a point of differentiation
Great stuff from the Schaef here. No one cares about your ability to not be terrible. As consumers, we expect that to be tablestakes.
“What we really want is to see you.
Come into our city. Show up in our meetings, in our neighborhoods, in our celebrations. Make a difference in a way that is tangible and believable.
Today, you can’t just promote your progress. Show us. Don’t be in our community. Be of our community.“