Mark Schaefer on your corporate progress ➚ Being normal is not a point of differentiation

Great stuff from the Schaef here. No one cares about your ability to not be terrible. As consumers, we expect that to be tablestakes.

β€œWhat we really want is to see you.

Come into our city. Show up in our meetings, in our neighborhoods, in our celebrations. Make a difference in a way that is tangible and believable.

Today, you can’t just promote your progress. Show us. Don’t be in our community. Be of our community.β€œ

Read more: Being normal is not a point of differentiation | Schaefer Marketing Solutions: We Help Businesses {grow} ➚

Deep Thoughts by Chris Handy @handy

Fort Worth, TX

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