Controversial Opinion:

The greatest work in marketing can be written out on a napkin. It’s plain ol' text.


Not pictures.

You can draw as eye catching a picture as you want, but if the headline isn’t right…

It won’t sell. 👀

Every word has to sell your eye to move to the next word…

… and every line has to sell you to read the next line. 🧐

If you want to prompt action, you have to ask for it…

…. with the right words.

#copywriting #demandgen