The greatest work in marketing can be written out on a napkin. It’s plain ol’ text.
You can draw as eye catching a picture as you want, but if the headline isn’t right…
It won’t sell. 👀
Every word has to sell your eye to move to the next word…
… and every line has to sell you to read the next line. 🧐
If you want to prompt action, you have to ask for it…
…. with the right words.