One of the rare times I disagree with Seth Godin.

“At the conclusion of the endless surveys when they ask you if you have anything else to add, don’t bother. It’s not like the CEO is busy reading your comments.“

There are companies, more each day, who are listening to their customers.

Feedback is not futile. Often it is the only way that products or services can improve for the better or problems can get identified and solved.

Read more: Sneaky surveys (and push polls) | Seth’s Blog ➚