Does any person think to themselves they want to become a lead from your campaign?
But I still see people and brands posting links to their landing pages at domains like “LEADS.brand.com” and “CAMPAIGNS.brand.com”.
This is a failure to recognize the #customerexperience and it is hurting your conversion rates. But, it can be fixed.
I’ve seen great sub domains used. Clever ones even that incorporate the brand voice in some way.
But to give you something generic to use that works every time. Try “HELLO.brand.com”.
If that’s too edgy for you. Try “LINK.brand.com”.
Just don’t make the visitor feel like they are going to become a #marketing “campaign lead”.