A really nice tribute to a marketing legend. I’ve read a lot of both Ryan and Dan’s work and it’s influenced many of the things I’ve done. But I need to go back to both for refreshers often.

“If you have been around DigitalMarketer for any length of time, you’ve heard me parrot Dan, you just probably didn’t realize it.

It is the phrase that inspired the first 5-step sales funnel, the “Million Dollar Napkin,” the “Customer Value Optimization Methodology,” and most recently, “The Customer Value Journey.”

“He or she who is willing to spend the most to acquire a customer wins.”

More times than not, I give Dan credit for teaching me that, but all too often, I don’t.

I’m sorry, Dan. I’m sorry I don’t give you the full credit you deserved. I’m sorry that I sometimes forget who taught me this craft.

So thank you, Dan.“

Read more: Thank you, Dan Kennedy ➚