I just sent in this feedback to the DFW NBC app team

NBC Dallas Fort-Worth (Mobile App) Feedback

The push notification camel has scoliosis at this point.

The NBC5 app doesn’t have to do everything. It certainly shouldn’t beat LinkedIn/Twitter/Facebook in the number of push notifications I get. But if that were the goal, they should at least be tailored. The algorithms of the social networks are terrible, thy lead to divisive angry culture; but they usually send push notifications that are relevant.

I came for “The Tornado” Rick Mitchell hijinks/weather (and actual local news) and it’s like someone got hold of the push notification button that doesn’t even have the app installed.

This is your notice. You have till the end of the week to shape up or I’m shaking the apps and hitting the X.