Do you remember the good ol’ days when ______ #marketing worked like it was supposed to?

They’re gone and they’re not coming back.

(Nostalgia is a powerful drug.)

Or that thing has now moved into being a part of a necessary mix of activities required to acquire customers.

Do you ever feel like you are executing on the last decade’s norms and expecting the same result?

What’s something you used to do that no longer has the impact it once had?