How will the EU’s Strong Customer Authentication (#SCA) Law’s affect #SAAS #Retention?
It might be alright. Depending on… The bank.
This is actually a time when banks can help consumers hit the “No más.” button. But I doubt many will.
Some might though. So expect some unexpected (perhaps from both sides) churn in September.
“What about subscriptions?
SCA applies to subscriptions, too. After September 14, 2019, your customers will have to authenticate the first payment on their subscription. Exemptions will be granted for recurring charges in many cases, including those that began before September 14, though it is the customer’s bank that determines whether to require SCA or accept the exemption.“
Read more: Introducing Strong Customer Authentication (SCA) - WooCommerce ➚