An important lesson for #marketers. The traditional channels have changed, and it sometimes extends your reach beyond to go an unorthodox route.
“All 32 NFL teams unveiled their schedules for the 2020 season yesterday. However, the Detroit Lions got a little more creative in how they did it, announcing their entire schedule through Animal Crossing: New Horizons.“
Read more: Detroit Lions reveal schedule through Animal Crossing: New Horizons - The Verge ➚