A list of Questions 👇

I’ve found that if you work backwards from what success looks like you will end up identifying gaps in your Go-to-market strategy. Without clear answers to each of the questions starting from the bottom up, it’ll be a tough road ahead. Never skip steps.

  • Are customers buying multiple products?
  • Are our customers advocates?
  • Are customers renewing?
  • Are customers expanding their usage?
  • Are customers paying/upgrading?
  • Are customers happy?
  • Are customers putting the product into their production workflows?
  • Are customers activating?
  • Are customers attempting to set up the product?
  • Are customers signing up?
  • Are customers “most aware” (exploring our products)?
  • Are customers “product aware”?
  • Are customers “solution aware”?
  • Are customers “problem aware”?
  • Are customers completely “unaware” that they have a problem?