A list of Questions 👇
I’ve found that if you work backwards from what success looks like you will end up identifying gaps in your Go-to-market strategy. Without clear answers to each of the questions starting from the bottom up, it’ll be a tough road ahead. Never skip steps.
- Are customers buying multiple products?
- Are our customers advocates?
- Are customers renewing?
- Are customers expanding their usage?
- Are customers paying/upgrading?
- Are customers happy?
- Are customers putting the product into their production workflows?
- Are customers activating?
- Are customers attempting to set up the product?
- Are customers signing up?
- Are customers “most aware” (exploring our products)?
- Are customers “product aware”?
- Are customers “solution aware”?
- Are customers “problem aware”?
- Are customers completely “unaware” that they have a problem?