Most marketing I see is mindnumbingly boring and completely devoid of soul. What do you STAND for?
I get it. It’s easier to just go with the flow and not ruffle any feathers.
But no one ever built a lasting business tricking people into filling out forms with a shitty ebook no one actually wrote (outsourced the thinking to interns or DuJourGPT) and no one is expected to read (emailing a link to a pdf).
Make the audience stop and think. The marketing or content doesn’t have to be a great novel, but it should actually provoke some thought.