Two ears. One mouth. I led a Product Positioning workshop this morning with a startup I advise. When you are on a virtual meeting whether it’s sales call, or doing internal brainstorming, or a positioning workshop with startup founders….

… act as a conversation facilitator (not a lecturer).

That means fighting the urge to talk, and taking a beat whenever it feels like it’s your turn because most of the time, the other party has more to say. If not, it’s important ot prompt for more when necessary.

What are some facilitation question you use to uncover insights in your virtual meetings?

#productmarketing #remotegtm #sales