Two ears. One mouth. I led a Product Positioning workshop this morning with a startup I advise. When you are on a virtual meeting whether it’s sales call, or doing internal brainstorming, or a positioning workshop with startup founders….

… act as a conversation facilitator (not a lecturer).

That means fighting the urge to talk, and taking a beat whenever it feels like it’s your turn because most of the time, the other party has more to say. If not, it’s important ot prompt for more when necessary.

  • “Tell me more about THAT.”
  • “Why do you think that is?”
  • “Can you say that in a different way?”

What are some facilitation question you use to uncover insights in your virtual meetings?

#productmarketing #remotegtm #sales