“Hey, look, I actually might want to use this for my team.” 

  • Person who didn’t already have team usage in mind.

Notion provides a customized onboarding experience, but also uses the moment to highlight certain features. So let’s say you’ve heard about Notion for personal productivity and are just looking for a place to get some work done. But… if you have a team, then it might be valuable to know that you can work with them in this tool.

This is a great education moment to have people understand: “Hey, I can actually use this with other people on my team and maybe get some value out of it that way.”

So I like this for a couple of reasons.

  1. The persona picker and the customization of onboarding. 
  2. But also: this is a moment where you can show all of the use cases you’ve got right here for someone.

Have you seen any other best in class onboarding steps?

#productmarketing