Most feature launches land with a thud… … even the truly valuable ones… and it’s no mystery why. 👇

They are often left to wither without ever being mentioned again. This is due to a lack of commitment from the business as a whole in seeing it through.

But YOU, as a PMM or PM can bake in a higher likelihood of success from the start by making a plan to properly surface the feature in your app to users who are a great fit for.

You can even use this strategy from Google Analytics for retention or feature winback campaigns.