Today is the biggest day of the year for Apple software. It’s called #WWDC and they are about to lay out all the updates. I have some thoughts on how they handle the AI story.

Apple had a great brand for “Intelligence” that they’ve let flounder a bit. GENIUS.

Remember “Genius Playlists”? They were an early version of machine learning and was described this way:

“You can use Genius to have iTunes play songs from your library that sound great together. “

I wouldn’t be surprise if they just use Siri for the brand, but I could also see them using “Genius” to inject into different areas of the products.

I have a lot of thoughts on exactly HOW they’ll integrate LLMs practically for helping a user navigate their day faster. But I wonder that you think? What are we going to hear?