Dell tossed out all its old naming conventions for a “Good Better Best Matrix”.

The Verge doesn’t like the names, but I do. It simplifies the decision-making and narrows you down much faster than feeds and speeds.

Student? Ok, good, better, or best.

Do you need a laptop for work? Ok, good, better, or best?

Need one for extreme video editing? Ok, good better, or best?

These are NINE SKUs. If they were all side by side, a segment of people would likely give up due to indecision.

What do you think about this positioning?