Hugh Howey is the author of the books the show Silo is based on. A couple of thoughts on this.
He’s out there in the conversation. He’s listening. He’s engaging. He’s SELLING.
But he’ll never know if that person watched. There will be no first or last touch attribution attributed to this one interaction.
He is out there operating in TRUE founder mode. Doing what he knows works, without the need to justify it.