Everyone’s got a hot take on the infamous Shopify memo… and most of them are missing the point.

It’s not about replacing employees.

It’s about waking them up.

You can’t wait this one out.

You’ve probably worked with someone who…

  • Still can’t figure out Slack.
  • Thinks “the cloud” is a scam.
  • Needs a meeting before the meeting about the meeting.
  • Has never Googled their way out of a problem.
  • Can’t use half the tools the rest of the team relies on.

That’s not a joke. Those folks are real… and everywhere.

And let’s be honest: if they haven’t caught up to 2012, they’re definitely not using AI or LLMs to get things done in 2025.

This isn’t about age. It’s about mindset. Comfort. Complacency.

If your use of AI starts and ends with “write me a blog post,” you’re already falling behind.

It’s not about the memo. It’s about the mirror.