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    The Rehearsal on HBO Max is a singular experience.

    11:35 AM. On a Tuesday. Put in the work early on what you know works so you can spend the rest of the day experimenting and creating new value.

    There’s a #marketing lesson in here somewhere

    Best laundry basket I’ve ever known. It’s the right height to fly under the dryer door. It’s light and easy to stow away. And it reminds me of table side πŸ₯‘ guacamole.

    The best stuff isn’t always positioned correctly.

    #productmarketing

    A penny saved is a penny earned.

    A penny invested in providing value to your customers earns you 3:1 LTV:CAC.

    #productmarketing #saas

    Yesterday was a rare day. Not that many meetings. But my calendar was still full of things that are important to me. If you don’t prioritize your personal priorities, are they even priorities?

    Take a walk. Networking. Giving yourself permission to actually take a lunch. Proactively sharing your project status. These are the foundation for being able to do the work in the gaps there.

    Sometimes Product Marketing is communicating simplicity, and setting expectations on how long setup will take.

    I love this touch in the @Sonos app.

    I imagine that it increases conversion to completing that action.

    Next-level copywriting.

    Microcopy adds so much to the experience and is so often overlooked. #wedontneedroads

    Growth Hacking gone wrong.

    “Get the GoToWebinar app to add it to your calendar”

    I imagine putting the “add to calendar” behind the app reduces show rates for webinars and hurting their paying customers and the prospective attendees.

    Lose-Lose

    Curriculum looks like:

    • Make the Logo Bigger 101
    • Advanced Clip Art
    • How to Ignore Kerning Minimester

    Lazy Sunday so far. I’m trying to learn to recharge and slow down every now and then.

    Make sure the Wet Bandits are accounted for.

    Resolutions don’t have to start on January 1st.

    They can, but resolve means nothing without commitment.

    Any DisneyWorld tips?

    Sunset tonight in Fort Worth, TX.

    Do you put stickers on your device?

    A prison of our own making.

    Why did we do this to ourselves?

    When do we bust out?

    Shoutout to all the other inmates of cell block “Elf on a Shelf”.

    Hangin with the big guy. AMA.

    I had never seen this setting before in Zoom. Allow others to advance slides in Keynote & Powerpoint. Could be a gamechanger for team meetings, webinars, and all-hands. (But where are Google Slides?)

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