Photos

Apr 10, 2023 ∞

Lifetime Value

“They’ll fight over it when you’re dead.” In a world of subscriptions and SaaS, it’s easy to forget that some of the best products are built to LAST and you pay up front for a lifetime (or many, many years) of value. I was reminded of this when I ran across a Wirecutter article by the The New York Times called: “What Are the Best Buy-It-for-Life (and Beyond) Products?” There are many products in my life that I’d put into this category (Le Creuset being one of them).

Helpers, not chasers.

I guarantee that this is the future of SaaS selling. Good companies have understood that chat as a sales channel on a website should be embraced. Many have already started launching impromptu zoom calls while a prospect is on the site itself. New tools will be introduced to facilitate this.

Feb 24, 2023 ∞

The night before launch for a product marketer.

#productmarketing

Nov 13, 2022 ∞

Inside the Slack DM’s of a Product Marketer.

#productmarketing

Nov 12, 2022 ∞

Thinking about making a coffee table book with the hundreds of these pictures I have.

Sep 23, 2022 ∞

We really are all living in the world of Franchise IP.

Sep 19, 2022 ∞

Keep your receipts.

Sep 3, 2022 ∞

The Rehearsal on HBO Max is a singular experience.

Aug 9, 2022 ∞

11:35 AM. On a Tuesday. Put in the work early on what you know works so you can spend the rest of the day experimenting and creating new value.

There’s a #marketing lesson in here somewhere

Jul 29, 2022 ∞

Best laundry basket I’ve ever known. It’s the right height to fly under the dryer door. It’s light and easy to stow away. And it reminds me of table side 🥑 guacamole.

The best stuff isn’t always positioned correctly.

#productmarketing

Jul 16, 2022 ∞

A penny saved is a penny earned.

A penny invested in providing value to your customers earns you 3:1 LTV:CAC.

#productmarketing #saas

Jun 11, 2022 ∞

Yesterday was a rare day. Not that many meetings. But my calendar was still full of things that are important to me. If you don’t prioritize your personal priorities, are they even priorities?

Take a walk. Networking. Giving yourself permission to actually take a lunch. Proactively sharing your project status. These are the foundation for being able to do the work in the gaps there.

May 8, 2022 ∞

Sometimes Product Marketing is communicating simplicity, and setting expectations on how long setup will take.

I love this touch in the @Sonos app.

I imagine that it increases conversion to completing that action.

Feb 15, 2022 ∞

Next-level copywriting.

Feb 12, 2022 ∞

Microcopy adds so much to the experience and is so often overlooked. #wedontneedroads

Jan 18, 2022 ∞

Growth Hacking gone wrong.

“Get the GoToWebinar app to add it to your calendar”

I imagine putting the “add to calendar” behind the app reduces show rates for webinars and hurting their paying customers and the prospective attendees.

Lose-Lose

Jan 13, 2022 ∞

Curriculum looks like:

Make the Logo Bigger 101
Advanced Clip Art
How to Ignore Kerning Minimester