The Sandwich Method for Internal Marketing and Enablement
Does this person have a problem? Do they know they have that problem? Do they want to fix the problem? Can I help them with the problem? Do they want my help?
These are all things that come before “BANT” and marketing can help.
Next-level copywriting.
Microcopy adds so much to the experience and is so often overlooked. #wedontneedroads
Growth Hacking gone wrong.
“Get the GoToWebinar app to add it to your calendar”
I imagine putting the “add to calendar” behind the app reduces show rates for webinars and hurting their paying customers and the prospective attendees.
Lose-Lose
Curriculum looks like:
- Make the Logo Bigger 101
- Advanced Clip Art
- How to Ignore Kerning Minimester
Lazy Sunday so far. I’m trying to learn to recharge and slow down every now and then.
Make sure the Wet Bandits are accounted for.
Resolutions don’t have to start on January 1st.
They can, but resolve means nothing without commitment.
Any DisneyWorld tips?
Sunset tonight in Fort Worth, TX.
Do you put stickers on your device?
Ready for the AirTag
A prison of our own making.
Why did we do this to ourselves?
When do we bust out?
Shoutout to all the other inmates of cell block “Elf on a Shelf”.
Currently re-reading: Breakthrough Advertising by Eugene Schwartz 📚
#nowreading
Are you making presentation slides and wondering if you need that much text?
No. The answer is no.
Currently re-reading: The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience by Carmine Gallo 📚
So many amazing takeaways and I learn something new every time I dip back in.
Hangin with the big guy. AMA.
I keep thinking about this trend of people talking about logistics and customer experience. I’ve heard it a lot lately. People just want their stuff (physical, digital, informational) fast.