Almost no one published podcasts on Saturday morning. But that’s the day I have the most free time.
11:35 AM. On a Tuesday. Put in the work early on what you know works so you can spend the rest of the day experimenting and creating new value.
There’s a #marketing lesson in here somewhere
Best laundry basket I’ve ever known. It’s the right height to fly under the dryer door. It’s light and easy to stow away. And it reminds me of table side 🥑 guacamole.
The best stuff isn’t always positioned correctly.
#productmarketing
Brand can buy your offering a “fast pass” to the consideration set.
Lack of brand can buy your offering a “fast pass” for the race to the bottom.
A penny saved is a penny earned.
A penny invested in providing value to your customers earns you 3:1 LTV:CAC.
#productmarketing #saas
Most SDR outreach is wayyyy too needy.
Customers and prospects don’t typically care that the quarter is about to close.
Spend time getting internal buy-in for your launch strategy. Ask for feedback and involve more people in the process as you refine your message. People who have weighed in will feel more invested in the product launch when it comes time to rally the team.
#productmarketing
Friction is the enemy of adoption.
Yesterday was a rare day. Not that many meetings. But my calendar was still full of things that are important to me. If you don’t prioritize your personal priorities, are they even priorities?
Take a walk. Networking. Giving yourself permission to actually take a lunch. Proactively sharing your project status. These are the foundation for being able to do the work in the gaps there.
Jargon Surgery in Meetings
Time is more valuable than money. Defend it.
So much of early stage marketing success relies on “hand to hand” stuff. The stuff that the “will it scale?” people can often derail. Don’t let them. Automation is easy for humans to subconsciously detect and gives the market permission to ignore it in favor of more “real” stuff.
This $200 IKEA whiteboard will instantly upgrade your work life, especially if you work from home.
It can serve multiple purposes: off the cuff sketches, pinning notes and papers, kid art; and even act as a “clutter in background hider” for zoom calls.
Sometimes Product Marketing is communicating simplicity, and setting expectations on how long setup will take.
I love this touch in the @Sonos app.
I imagine that it increases conversion to completing that action.
When writing copy, it’s always worth going back and performing some jargon surgery.
Acronyms, industry terms, and other biz speak must be removed carefully and simplified.
Leave the story better than you found it, but remove parts that will hurt it in the long run.
#marketing
Demand Generation is a myth.
Eugene Schwartz taught us that you can’t create demand out of thin air, but you can identify, understand, and harness existing demand. That’s the job of great marketers.
Harness. Existing. Demand.
The Sandwich Method for Internal Marketing and Enablement
Does this person have a problem? Do they know they have that problem? Do they want to fix the problem? Can I help them with the problem? Do they want my help?
These are all things that come before “BANT” and marketing can help.
Next-level copywriting.
