Wise words from John Bonini on Twitter

Don’t blog. Write. Don’t promote. Share. Don’t post. Publish. Don’t blast. (Ever.) Don’t sell. Listen/help. Don’t report. Update. The way in which we describe the work matters.

How do startups actually get their content marketing to work? | TechCrunch 🔗

Even the best growth marketers fail to get content marketing to work. Many are unwittingly using tactics from 4 years ago that no longer work today.

Don’t just go with the default settings or turn on all the things you think are going to work. Be more thoughtful about finding what works before you automate.

Intuit CIO: Be Strategic About the Bots You Build - @WSJ ->:

“You don’t want to deploy tons of bots, because you’re going to automate bad processes. It’s important to be strategic about which bots you build,” he said.

A typical scene for a Handy Home in the aftermath of morning.

Great listen (non-partisan segment) at 14:36 of Knowledge at Wharton Podcast on the Fed nominees

Rarely can anyone or anything actually jump straight to 10x improvement in reality. How about trying to 2x it before we go for 10xing it? You only have to 2x it four times before you leave the 10x’ers in the dust.

What I want to tell you about today is a new podcast we have over on dialog.fm.

Now Dialog is a podcast about marketing in the age of the customer and anything that goes along with those kinds of things. So, if you are in a B2B sales or marketing role you will probably find this useful. If you’re in an executive leadership role of a B2B company then you definitely will want to check this out there are there a lot of things like #ConversationalMarketing, account-based marketing that we’re going to touch on because sometimes they get reduced to a tip or a tactic that is just so granular. But there’s a lot more to these kinds of concepts and we’re going to break them down.

We’re going to understand a little bit more together about why one might want to apply some this to their business; and even go through some mini courses on how to actually do it (and not just from the tactical marketing ops perspective). It’s about how are we going to execute a new way of doing business together so if that is up your alley you’ll be able to find a link to the show here

…and since you’re on the inside here if you leave a review for the new show and send it to Chris@Chrishandy.blog (that’s my email) then you will get a special something from me 👌🤖

Brackets

Underwater Hippos

Changing scenery can be the best way to #GSD.

I highly recommend Osprey’s products and accessories and they are on sale over at Amazon today. I’m picking up a roll organizer. amzn.to/2uvZWO7