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If you have an update or a new feature that people are going to want, sometimes all you have to do is tell them about it.
B2B sometimes gets too wrapped up in launch methodologies and approvals and they forget to do the simple things.
tfw the feature starts to get some legs with customers.
#productmarketing
Product Marketing and Sales Enablement at their finest.
The HELP Method for creating product marketing content.
Onboarding Segmentation as Product Marketing and Customer Education
Product Marketing Fail
Nostalgia is a powerful weapon.
It can stir emotions that change minds, sway opinions, even win elections…
Use it for good. Not evil.
The “break-up email” in this SDR sequence is sure to at least get some replies. But I’m not sure it works as they intended.
It would be much better as the first message to get the back and forth going.
Relationships FIRST, business second.
Product-led vs. Sales-led isn’t a mutually exclusive choice. See this example from Toggl, who understands that different buyers have different needs. They signal that if you want to engage sales, you need to be considering the teams version (with 10+ seats). This page is very well executed.
Sales-Led or Product-Led? Why not both?
Product marketing is about giving your customers a clear story and the words to use to describe your product. How are we feeling about this clarity?
70mm
Some good ideas here for replicating the impromptu real-time mentoring missing from distributed workforces.
The Least Bad Path
While others zig, there’s a way for some customer-centric companies to zag and not seek to “replace” customer service, but augment it.
Two ears. One mouth.
The marketing team when the third CMO in a year rolls in.