Sometimes Product Marketing is communicating simplicity, and setting expectations on how long setup will take.

I love this touch in the @Sonos app.

I imagine that it increases conversion to completing that action.

Next-level copywriting.

Microcopy adds so much to the experience and is so often overlooked. #wedontneedroads

Growth Hacking gone wrong.

“Get the GoToWebinar app to add it to your calendar”

I imagine putting the “add to calendar” behind the app reduces show rates for webinars and hurting their paying customers and the prospective attendees.

Lose-Lose

Curriculum looks like:

  • Make the Logo Bigger 101
  • Advanced Clip Art
  • How to Ignore Kerning Minimester

Lazy Sunday so far. I’m trying to learn to recharge and slow down every now and then.

Make sure the Wet Bandits are accounted for.

Resolutions don’t have to start on January 1st.

They can, but resolve means nothing without commitment.

Any DisneyWorld tips?

Sunset tonight in Fort Worth, TX.

Do you put stickers on your device?

A prison of our own making.

Why did we do this to ourselves?

When do we bust out?

Shoutout to all the other inmates of cell block “Elf on a Shelf”.

Hangin with the big guy. AMA.

I had never seen this setting before in Zoom. Allow others to advance slides in Keynote & Powerpoint. Could be a gamechanger for team meetings, webinars, and all-hands. (But where are Google Slides?)

What would you choose?

Cold Calling Finally Dead For Real

Why do we think this is and what are the implications for go-to-market teams?

The reality is that if you aren’t in a person’s contacts, your call is likely not getting answered.

We’ve talked for a long time about cold calling being less effective and this is a great example of how other industries are looking to adapt.

How should we as marketers and sales pros adapt? Build relationships. Get in their contacts list. Be a wanted call, instead of an unwanted call.

Find the channel they want to speak with you on, but don’t just spam through every channel. In the end, an unwanted message on any platform is likely getting ignored.

If the question is “Does my internal presentation have enough GIFs?”…

The answer is probably not.

Next time you feel the need to say “can you hop on a quick call?”…

Try @SlackHQ’s audio message feature. Sometimes the thing that would take you 10 minutes to try to figure out how to type can be a 30 second audio clip.

Agree or Disagree?

Remote work is great but it’s always good to have some FaceTime for a productivity boost.

Love this insert Morning Brew added to the newsletter. Just because people don’t click, doesn’t mean they don’t read.

Getting a head start on thxgiving dinner

Found this gem on my desk today. Must be getting close to Turkey Day.

Why product marketers HAVE to talk about their “competitors”.

Marketing doesn’t have to be complicated.

🕸💍
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