Smart intent keyword targeting from the Bloomberg Campaign. I have tried variations and he’s always there.

A #marketing framework for deciding how to treat any given person who comes to your website.

Where is the Apple TV remote?

Frank has really been enjoying this week at the office. #frank

➚ Jason Isbell will team with Jay Buchanan and David Crosby on new album

“Due May 15th, Reunions once again pairs Isbell with producer Dave Cobb, who began working with the onetime guitarist for Drive-By Truckers on his 2013 breakout, Southeastern. David Crosby and Jay Buchanan, of the Grammy-nominated rock & roll band Rival Sons, sing background vocals on Reunions, which spans 10 tracks.“

Read more: Jason Isbell Announces New Album ‘Reunions’ With Song ‘Be Afraid’ - Rolling Stone ➚

There’s a place between good enough and perfect that you have to make the decision to ship something you are working on. Learning to recognize this point early is the key to unlocking more learning, and growth than can be found chasing perfect.

Dear caucuses and primaries,

I’d like to introduce you to my friend…

Mr. Scantron

Google Maps got a new do and I don’t recognize it.

Goat!

Bunch of crooks.

Watch your six.

It happens like clockwork every 25 yrs.

Live chase. Then, OJ. Now, cow.

Do any other copywriter types watch the Draper lucky strike scene as much as Christmas types watch Charlie Brown?

#itstoasted

The only thing more fun in #copywriting than writing 30 headlines in really short period of time is blasting back through fo the second pass to find and assemble the good stuff.

Nap futures are up.

Unpopular Opinion:

People who post “Hot Takes” on Twitter have never realy thought it through. Period.

Nuff said.

#unpopularopinion

Camille played Pretty Pretty Princess with #harpershashtag

If you’re looking to improve your Overcast experience.

Love all the companies in my emails burying their privacy policy updates.

Maybe it’s finally time.

I got one of these Brydge keyboards for my iPad Pro 11 and it makes me want to yell at all of the #B2B #SaaS apps and websites that just don’t play well with the iPad and/or Safari. Very close to not needing my MacBook anymore.

I was told to “get ready” for some assembly on Christmas Eve. If last year’s all nighter toy fest is any indication, something tells me I better pick up an IPA or a red bull.

Oven Bacon 🥓 > Pan Bacon

#nofilter

When writing marketing copy, every line’s job is to get you to read the next line. To get you more invested in reading the piece.

So much so that in the end you want to take action.

A lot of attention is paid to headlines. But not sub heads. The second line is often more important than the first.

This story from the Atlantic is straight up mastery. Even though it’s not copywriting, it should be copied.

The real litmus test for “Kid Friendly” is if the place have a changing station in the Men’s Bathroom. It could be a makeshift table for all I care. But it’s gotta be there.

#Dadding