Just saw an ad for a “Product Led Email” platform.
The whole X-Led-Y messaging has completely lost its meaning at this point.
While I still believe in making the principles of product-led growth a core part of business today, the name for it needs to change.
my LinkedIn strategy
While others zig, there’s a way for some customer-centric companies to zag and not seek to “replace” customer service, but augment it.
Two ears. One mouth.
The marketing team when the third CMO in a year rolls in.
Innovative product marketing is about putting words into your potential customers mouths. Discover this, a whole new world of opportunity opens up. Train prospects to yearn for the outcome you deliver, and make sure your product just happens to solve for that outcome.
Closing the sale NOT THE FINISH LINE. If you offer true value to your customers, you know this to be true. You know that ClosedWon is when the real work begins.
“Finally, you can replace this thing that you despise” is a powerful marketing message. “Finally, you can replace this thing that you love” is not.
via @gruber Source: artifact.news/s/UtcaEKP…
let me ai that for you.
free ebook
cog in the machine
one pagers
Lifetime Value
With all the tools to help people crank out undifferentiated text; it’s probably a good time to double down on video/audio content.
Product Marketing in Reverse
Maybe Boston will have some halfway decent tacos now?
Getting internal buy-in for your feature.
#productmanagement #productmarketing
I guess it’s bedtime.