The Rehearsal on HBO Max is a singular experience.

Your job as a product marketer is to gather and share knowledge.

Of course there’s more to it, but in the end you have to be a journalist working a beat; who translates the information you collect for a non-technical audience.

Almost no one published podcasts on Saturday morning. But that’s the day I have the most free time.

11:35 AM. On a Tuesday. Put in the work early on what you know works so you can spend the rest of the day experimenting and creating new value.

There’s a #marketing lesson in here somewhere

Best laundry basket I’ve ever known. It’s the right height to fly under the dryer door. It’s light and easy to stow away. And it reminds me of table side 🥑 guacamole.

The best stuff isn’t always positioned correctly.

#productmarketing

Brand can buy your offering a “fast pass” to the consideration set.

Lack of brand can buy your offering a “fast pass” for the race to the bottom.

A penny saved is a penny earned.

A penny invested in providing value to your customers earns you 3:1 LTV:CAC.

#productmarketing #saas

Most SDR outreach is wayyyy too needy.

Customers and prospects don’t typically care that the quarter is about to close.

Spend time getting internal buy-in for your launch strategy. Ask for feedback and involve more people in the process as you refine your message. People who have weighed in will feel more invested in the product launch when it comes time to rally the team.

#productmarketing