Frank + Camille want to be your friend.
➚ Ryan Deiss on Dan Kennedy's Impact
A really nice tribute to a marketing legend. I’ve read a lot of both Ryan and Dan’s work and it’s influenced many of the things I’ve done. But I need to go back to both for refreshers often.
“If you have been around DigitalMarketer for any length of time, you’ve heard me parrot Dan, you just probably didn’t realize it.
It is the phrase that inspired the first 5-step sales funnel, the “Million Dollar Napkin,” the “Customer Value Optimization Methodology,” and most recently, “The Customer Value Journey.”
“He or she who is willing to spend the most to acquire a customer wins.”
More times than not, I give Dan credit for teaching me that, but all too often, I don’t.
I’m sorry, Dan. I’m sorry I don’t give you the full credit you deserved. I’m sorry that I sometimes forget who taught me this craft.
So thank you, Dan.“
Read more: Thank you, Dan Kennedy ➚
Does any person think to themselves they want to become a lead from your campaign?
Probably not.
But I still see people and brands posting links to their landing pages at domains like “LEADS.brand.com” and “CAMPAIGNS.brand.com”.
This is a failure to recognize the #customerexperience and it is hurting your conversion rates. But, it can be fixed.
I’ve seen great sub domains used. Clever ones even that incorporate the brand voice in some way.
But to give you something generic to use that works every time. Try “HELLO.brand.com”.
If that’s too edgy for you. Try “LINK.brand.com”.
Just don’t make the visitor feel like they are going to become a #marketing “campaign lead”.
Has anyone else noticed album art “video?” on Spotify? Well, I have and it reminds me of the Winamp visualizations from back on the day. But clearly customized by the artist for the album. Here’s Bob Iger’s latest album. Just kidding, here’s Bon Iver’s latest album.
Is there a #raspberrypi area of Micro.Blog?
Franklin L. Ocean Cheerio Handy
Big day for Camille+Frank. Shoutout to all those who said hello.
I wonder how the newsletter team would feel if they experienced this. The subscribe box is covered up by the ad. I wonder if an ad click is more valuable than a subscriber. I bet not. Perhaps they don’t visit the website at all. You can always spot a pub that doesn’t read their own site. #ux
What if Twitter changed this to “Let’s create your first moment.”?
#microcopy
Move over Plan 9 from Outer Space…
I submit to you for the worst 🎥 movie ever made:
The Lion King II: Simba’s Pride. #terrible
Say hello to Camille & Frank..
This will be good for product managers and product marketers to work together.
Unifying app and web measurement
#B2B marketers should stay tuned to what’s being celebrated here at the @Digiday Technology Awards
“Now in their fifth year, the Digiday Technology Awards recognize the technology modernizing media and marketing.“
Read more: Roku, Nielsen, Twitch and more are nominees for the Digiday Technology Awards - Digiday ➚
Alexa stop. 🛑 That is not at all what I wanted. You’ve disappointed me greatly.
Now, let’s try this again…
Play Hootie & the Blowfish.
When #SlackDown, the real work happens.
Monday morning. Let’s go!
“Attitudes are caught, not taught.”
Fred Rogers
One of my favorite (and expected) things is Dark Mode. But when Twitter just asked me if I wanted it automatically at night, I didn’t know how terrible it would be. Disorienting on first visit. No in-app help from their team. Also, almost impossible to switch back out! Near panic
Seth on surveys (and how I disagree with one point)
One of the rare times I disagree with Seth Godin.
“At the conclusion of the endless surveys when they ask you if you have anything else to add, don’t bother. It’s not like the CEO is busy reading your comments.“
There are companies, more each day, who are listening to their customers.
Feedback is not futile. Often it is the only way that products or services can improve for the better or problems can get identified and solved.