Cold Calling Finally Dead For Real

Why do we think this is and what are the implications for go-to-market teams?

The reality is that if you aren’t in a person’s contacts, your call is likely not getting answered.

We’ve talked for a long time about cold calling being less effective and this is a great example of how other industries are looking to adapt.

How should we as marketers and sales pros adapt? Build relationships. Get in their contacts list. Be a wanted call, instead of an unwanted call.

Find the channel they want to speak with you on, but don’t just spam through every channel. In the end, an unwanted message on any platform is likely getting ignored.

For #Dadcember, I’ll share some ways to level up your Dad game. This smart outdoor plug makes your Christmas lights (or a bounce house, or anything) a Google, Alexa, Apple Homekit/Siri compatible device you can switch on with your voice or across town with button on your phone.

If the question is “Does my internal presentation have enough GIFs?”…

The answer is probably not.

Next time you feel the need to say “can you hop on a quick call?”…

Try @SlackHQ’s audio message feature. Sometimes the thing that would take you 10 minutes to try to figure out how to type can be a 30 second audio clip.

Agree or Disagree?

Remote work is great but it’s always good to have some FaceTime for a productivity boost.

It’s a great time to re-read a classic.

Currently reading: Crossing the Chasm, 3rd Edition by Geoffrey A. Moore πŸ“š

I highly recommend this HomeKit/Alexa garage door opener conversion kit. Takes 20 minutes to easily install and then you can open the garage door with your phone, voice, or even via automation.

Love this insert Morning Brew added to the newsletter. Just because people don’t click, doesn’t mean they don’t read.

Getting a head start on thxgiving dinner

Found this gem on my desk today. Must be getting close to Turkey Day.

Why product marketers HAVE to talk about their “competitors”.

We often smash zero or yell β€œagent” at automated systems, but is talking with a human always what we really want?

Product marketing

Closed Lost is often the best place to look for new opps to Closed Win.

Marketing doesn’t have to be complicated.

Changing the title of your Chief Revenue Officer or SVP Sales to “Chief Customer Officer” does not make your org more customer-focused.

Customer-focused orgs must have a mindset that spans across EVERY member of the team. In marketing, product, success, finance, or yes… sales.

Connecting marketing to revenue is the white whale for most companies.

If this is really in play, it would be a super smart move, and a well deserved payday for the folks at Mailchimp.

One last gift from Ed Asner. πŸ™

Culture 𝗔𝗱𝗱 > Culture 𝘍π˜ͺ𝘡

You can’t even read a single article on the Dallas Morning News without paying.

Maybe marketing strategy this is working for them, but I suspect that they could learn from the Product Led Growth folks on Twitter.

A 3pm all hands meeting does not pick up the kids from school and take them to dance practice.

I love this huge sign on the inside of my garage door.

I challenge anyone to look at this every day for a year and say that they won’t be looking for the “Red Ribbon Logo” next time they shop for a garage door.

It forces you to either rule it out or go with it.

How do Apple and Twitter introduce features to current customers?

These two in-app prompts are for two very different apps, but they both share one thing in common. They follow the product marketing rule of three. When introducing a feature to customers, you want keep it simple.

“Work from Home” is a bad term.

We all work online. Show me your “home workstation”.

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