In-app Product Nudges Based on Actual Usage
Thinking of adding a passive aggressive “Do Nothing” plan to the pricing page. 🤣 WDYT?
Do Nothing Free Forever. Cancel Anytime.
Perfect for those who would rather do things the old fashioned way and don’t want to accelerate their workflow.
✔️ No productivity or quality gains for your contracts. ✔️ No recurring subscription costs. ✔️ No passwords to remember. ✔️ No time savings.
Button: [Do Nothing]
What if companies put an equal amount of effort into the 30 days after the sale…
as they do the 30 days before the sale?
Build products and features that get better the more you use them them.
If you have an update or a new feature that people are going to want, sometimes all you have to do is tell them about it.
B2B sometimes gets too wrapped up in launch methodologies and approvals and they forget to do the simple things.
tfw the feature starts to get some legs with customers.
#productmarketing
IKEA's Three Customers and Why You Should Care
I bought a domain. Again.
Product Marketing and Sales Enablement at their finest.
The HELP Method for creating product marketing content.
I’m no expert, but I do have some product marketing experience and I’ve never seen the “shame customers into buying a product they don’t want” strategy work out so well.
Onboarding Segmentation as Product Marketing and Customer Education
Every Product Maketing hire should go through onboarding as a sales rep before (or concurrently with) anything else. ⬇️
You need to understand their world as it exists today before you can level it up.
What else should be on every PMM’s 30/60/90?
#productmarketing
Amazon’s packages aren’t “easy-open”.
They are “frustration-free”.
Lead with the problem, not the benefit.
#productmarketing
Launching any product without social proof is ill advised.
Giving early adopters a “backstage pass” to how the product is made, and giving them a voice in the product’s direction in exchange for a customer testimonial is a pretty big win for everyone.
The best product marketing teams need to drive three things:
- Help the product team build what sells.
- Help the sales team sell what we build.
- Help customers get the outcome we promised.
Product Marketing Fail
How to stop the hoarding of knowledge
Nostalgia is a powerful weapon.
It can stir emotions that change minds, sway opinions, even win elections…
Use it for good. Not evil.