Marketing doesn’t have to be complicated.
Changing the title of your Chief Revenue Officer or SVP Sales to “Chief Customer Officer” does not make your org more customer-focused.
Customer-focused orgs must have a mindset that spans across EVERY member of the team. In marketing, product, success, finance, or yes… sales.
Connecting marketing to revenue is the white whale for most companies.
If this is really in play, it would be a super smart move, and a well deserved payday for the folks at Mailchimp.
You can’t even read a single article on the Dallas Morning News without paying.
Maybe marketing strategy this is working for them, but I suspect that they could learn from the Product Led Growth folks on Twitter.
I love this huge sign on the inside of my garage door.
I challenge anyone to look at this every day for a year and say that they won’t be looking for the “Red Ribbon Logo” next time they shop for a garage door.
It forces you to either rule it out or go with it.
How do Apple and Twitter introduce features to current customers?
These two in-app prompts are for two very different apps, but they both share one thing in common. They follow the product marketing rule of three. When introducing a feature to customers, you want keep it simple.
Most work meetings are fleeting, ephemeral wastes of time.
Collaborative documents are long-lasting, and save far more time than they consume.
My secret weapon for copywriting is not an AI that writes copy.
It’s a thesaurus to find simpler words.
Here’s the one I use several times per day. Terminology by a fantastic indie developer in Texas.
Digital-first will be the preference for the next (and most of the current) generation of top talent. While the competition worries about and plans for “the return to the office” you can keep on task gain more ground.
The best way to cold email is to get genuinely and thoughtfully engaged in a community and never email cold.
This email from my daughter’s kindergarten teacher proves that emails to an audience don’t need to be overthought.
The subject line is succinct, but still entices the click, and you can get the gist from the preview text. Clear, compelling, succinct, enticing, entertaining.
I’ve run more than 500 🎬 webinars.
Here are some surprising, counterintuitive, and hard-earned truths I’ve learned along the way… 👇
One. They don’t have to be an hour.
Can you pack all the insights into 15 minutes? Do it. People will stick around to ask questions In the Q&A
Two. These people who arrive on time are your best leads.
People like to hear their own name. Welcome everyone by name while you are waiting for everyone to join. No one wants to hear you say, “We’ll get started as soon as some more people join.” and then go off mic. Engage the audience that is there now with questions they can answer in chat.
Three. Your audience CAN read too.
Don’t read bullets from slides. Use the slide notes to reference and keep the slide tidy with an engaging visual. If you can’t deliver it without the bullets on the slides; you aren’t practiced enough.
Four. People actually want to be sold to.
Some folks attending the webinar are actually already on their path to purchase. Help them act faster with a special webinar exclusive offer. They might be here just for that alone.
This is a fantastically well-put together post on 7 steps to hit your 2020 revenue goal via @ethanteng
B2C is all about selling the thing.
B2B is all about selling free starter versions of the thing or meetings to talk about the thing.